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Why frozen food is better than chilled (aka not-so-fresh)

Let’s get straight to it.  We’ve grown up with the freezer section of the supermarket being associated with not-so-impressive foods.  Cheap foods.  I’m-not-sure-what’s-really-in-it foods.
I don’t need to list the brands.  You know them; they cost £1 or thereabouts and you’ve likely never bought them.
In the UK, this use of the freezer has led to a perception that frozen is bad, and chilled is good.
But that’s actually a load of rubbish.
Here’s why…
FROZEN > CHILLED REASON #1: frozen food is actually fresher
When fresh foods are picked/cooked and frozen immediately, all their goodness is preserved right away.  In contrast, chilled foods travel around, sit in storage and then sit in the fridge waiting for you to buy them.  Then maybe sit in your fridge until you eat them.
Every day that goes by, they’re becoming less and less ‘fresh;.
 FROZEN > CHILLED REASON #2: frozen food results in less food waste
The chilled supply chain is TOUGH.  You have to make the product and get it in to store asap in order to have a few days to sell before it goes off.  A lot of the time products don’t sell in time and go to waste.
Compare this to a frozen product that can sit in both the store or your own freezer for weeks without losing any nutritional value, or contributing to the food waste issue.
FROZEN > CHILLED REASON #3: frozen food helps you save money
UK households throw away 1/3 of fresh food purchased.  That’s a LOT of money going, quite literally, in the bin. 
Surely you’d rather spend that on a plane ticket to Bali?  Yeah, me too.  Stacking up your freezer = less waste = less buying of more food = less pennies spent.  Simples.
FROZEN > CHILLED REASON #4: frozen food is more convenient
When you’re flying around the surface of the Earth, being awesome, and barely remembering to eat, let alone what’s in your fridge, it’s easy to miss a ‘use by’ date and waste chilled food.
With frozen products you can easily have something healthy on hand, to feed yourself at any time, regardless of how little focus you’ve put on being prepared to do so.
I could go on, but you get the gist.
Spread the word and let’s try and shake this silly notion that frozen = sub-par.  Your body, your wallet and the planet will all thank you for it.

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